Article Marketing For SEO Purposes

You’ve heard how important it is to optimize your website for the search engines. But did you know that it is also important to optimize the articles that you will distribute for the search engines as well?

You may think that the only part that article marketing plays in search engine optimization is that it provides numerous back links to your website. While this does help in the optimization of your own site, to an extent, there is more to it than that. You want your article to become as viral as possible – and optimizing it for the search engines accomplishes this feat in two very important ways.

First, when your article is search engine friendly, using keywords that you hope to target in the search engines, it is more likely to appear in the search engine results when those keywords are searched. Furthermore, when people do searches at the article repositories, using your keywords, your article will come up in those results as well.

Second, there are hundreds of thousands of people doing AdSense sites. They want articles that cause specific types of AdSense ads to appear on their site.  An article that is search engine optimized accomplishes this, which means that more of these publishers will want your article on their site.

Many people don’t understand the importance of making an article search engine friendly, and even if they do, they aren’t sure how to accomplish this. Many people will go into long complicated explanations, but it is really quite simple.

First, use your keyword phrase in the title of your article. This is extremely important. Next determine the keyword density that you want to use. Experts say that a keyword density of 2% is good. This means that 2% of your article should contain your keyword phrase. So if your article is 300 words long, your keyword phrase should appear six times (300 x 2% = 6). The keyword phrase should be used twice in the first paragraph, twice in the body of the article, and twice in the last article.