From a reader’s point of view, the information contained in an article that you have written is the most important part of the article. However, from the author’s view, the author’s resource box is the most important. While you need to deliver what the readers want in the body of the article, you must write an authors resource box that will compel the reader to take action.
Many people write outstanding articles, but fail miserably when it comes to writing their resource box. First, you need to understand that an article that is used for the purpose of article marketing is just the foundation of an entire process. The purpose of the article is to get the reader interested or excited about the topic – but not to give all of the information away.
The body of the article leads to the author’s resource box. The purpose of the resource box is to get the reader to take action. That action is described, more or less, in the author’s resource box. The resource box is the link to the next step in the process. The next step may be signing up for a newsletter or reading a sales page – it doesn’t matter what the next step you want the reader to take is – the resource box is what gets them to that next step!
Your resource box has to be as compelling as the headline and body of your article. If it’s not, you’ve wasted your time writing the article in the first place. A successful resource box contains the authors name, website address, and information about the author that shows the reader that the author is an expert on the topic of the article, and it has a call to action. Here is a sample of a successful resource box:
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John Doe is the author of many books, which can be found at Amazon.com, on the topic of writing resource boxes. His most famous work is ‘How To Make $1000 per week with the right resource box. You can visit his website at http://www.johndoe.com for more information, and also subscribe to his newsletter at mailto:subscribe@johndoe.com .
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It is important to remember that you have very limited space when it comes to writing your resource box. It is also a good idea to test various resource boxes to see which one gets the best response. Use a different resource box for the same article at different article repositories to do this, using links that can be tracked